By Jorden Curran
The journey of Ireland’s Amy Scully at the 2024 IMMAF World Championships in Tashkent, Uzbekistan, culminated in a sensational achievement as the junior atomweight contender secured the gold medal for the second consecutive year.
Amy started her 2024 World Championships campaign with punch perfect momentum, securing a TKO stoppage against Uzbekistan’s Munisa Mirsidiqova. The Irish athlete followed this with a hard-fought unanimous decision win over Irann Orozco of the United States in the semi-finals, setting up a dramatic rematch with Poland’s Julia Glaz to decide the world title. Amy’s relentless and best performance to date scored a unanimous decision win over her greatest rival to date, after Glaz defeated Scully earlier this year at the European Championships.
Over the past year, the 19-year-old has illuminated the journey shared by countless young MMA competitors, sharing daily insights into life as an amateur athlete representing the Irish national team. on Instagram she has already amassed over 20,000 followers, discussing her experiences, training routines, and balancing content creation with her MMA career.
Amy addresses her audience with her mantra to get “1% better each day.” Her commitment to growth and excellence brings attention to the prestige and relevance of amateur MMA at the IMMAF level, as well as the professionalism required of all national team competitors.
Significantly, Amy’s approach to content creation is demonstrating how young athletes can connect with audiences and contribute to sport awareness. She offers an authentic and grounded glimpse into the realities of representing the Irish national team, resonating deeply with aspiring athletes and fans alike.
Through this steady flow of content, Scully isn’t just building her personal brand; she’s elevating the perception of amateur MMA. Amy’s content serves as a bridge between the casual observer and the sport of MMA, or more specifically, amateur and grass roots MMA. In turn, these insights contribute towards humanizing the sport, making MMA more accessible and relatable. These actions are a vital tool in expanding the reach and impact of amateur MMA, or any sport for that matter, enhancing fan engagement, inspiring new participants, and solidifying the significance of the grass roots and amateur circuit as an integral part of the sport’s ecosystem.
Amy’s story is a powerful reminder of the dedication, discipline, and passion fueling the next generation of MMA athletes, and her achievements underscore the excitement and competitive spirit that define the IMMAF World Championships and the growing visibility of amateur MMA on the global stage.
