UFC is the outstanding, world leading brand in professional MMA. IMMAF wants to be the equivalent in the amateur space – with gold standard regulation, governance, competition and athlete development programmes.
IMMAF’s 2021 – 24 Strategic Plan must be placed in the context of the Covid-19 crisis. We expect the economic and sport related consequences to impact 2021 and probably 2022. As a result, like all sport federations, IMMAF must survive economically and remain relevant as a sport in a highly volatile world.
Our plan is pragmatic but optimistic. The key goals are:
-
Become financially self sustainable.
-
Gain official sport recognition, from GAISF and other entities.
-
Build “best in class” governance structures and development policies.
-
Work with governments to prioritise sport development.
-
Expand audience reach, engagement and commercial brand value of IMMAF content.
For a copy of IMMAF’s full strategic plan, members can contact [email protected]