– Senior Consultant II – Strategy Consulting – Sports Practice, Roland Berger (RB), May – April 2025 Riyadh, Saudi Arabia
– Vice President of the Board, Saudi Boxing Federation (2021–2025): Developed women’s boxing ecosystem, launched competitions, increased participation, secured sponsorships, enabled Saudi women’s national team to compete internationally and win medals.
– Board Member, AlUla Sports Club (2024–present): Founded the women’s football program, developed youth scouting and academy system, engaged stakeholders to grow women’s football.
– Chairwoman, Saudi Mixed Martial Arts Federation: Leadership role in promoting and structuring MMA, including opportunities for women.
– Advisor & Board Member roles (IBA, Asian Boxing Confederation): Strategic planning and governance in international boxing, promoting women’s inclusion.
– Asset Manager, Sports & Entertainment – SURJ (PIF Portfolio Company) Public Investment Fund (PIF) – Riyadh, Saudi Arabia April 2025 – Present
– Manager – Business Consulting – Media and Entertainment Sector, Ernst & Young (EY), Mar 2019 – Feb 2024 Riyadh, Saudi Arabia: Employ in-depth knowledge of business operations and strategic planning to deliver consulting services to diverse clients, such
as the Public Investment Fund, the Ministry of Sports, the Film Commission, and the General Entertainment Authority.
– Government Affairs Associate, AECOM, July 2015 – July 2016: creating business strategy
documents, tracking projects and local/statewide bond updates, and monitoring business-impacting legislative issues and bills
– Project Manager, Octagon, Feb 2017 – Nov 2017
– Consultant, McKinsey & Co., Nov 2017 – Feb 2019: Liaised with key stakeholders to guide site optimization for a real estate mega-project.
