Original logo: 2017 logo: As part of the brand refresh, IMMAF is gifting its 65 affiliated national MMA federations with counterpart country logos. These maintain the essence of the international IMMAF logo by using its trademark typeface as well as its globe icon – the two core elements of IMMAF’s visual identity. IMMAF President Kerrith Brown said: “The new brand identities will serve as badges of verification and authenticity for legitimate IMMAF members, and visually connect the extended IMMAF family worldwide, celebrating our shared achievements in the development of the sport of MMA, from the grassroots right through to elite Amateur and Professional levels.” See examples: In addition to this, the IMMAF, is adopting a new set of Championship logos to complement its international tournament series. A set colour is dedicated to the World Championships and each continental open, making the events instantly recognisable by region. Examples (NB: Locations illustrated do not reflect actual tournament locations): Please see immaf-worldwide-presentation-december-2016 (pending final changes to some national logos).*]]>