Non Executive Director, USA

Deni Batchvarova serves as Senior Vice President of Strategy for UFC, overseeing corporate development, FP&A, research and analytics, and data management.

Batchvarova works alongside the company’s most senior executives to develop growth strategies for key areas of the business, including live events, programming, consumer products, and global sponsorships.

During her seven years with UFC, Batchvarova has played a vital role in the company’s rapid growth and success, which fueled its record $4 billion sale to Endeavor in 2016.

Prior to joining UFC, Deni spent six years in investment banking at Citigroup in New York, working on M&A, equity and debt capital, and corporate restructuring transactions.

A native of Bulgaria, Deni graduated Macalester College in St. Paul, Minnesota, with a B.A. in Economics and Mathematics.